# Writing the message

> How the sourcing message works, the merge fields, the AI draft, and the per-channel preview.

One message is written per run and sent to everyone the run contacts, each seeing their own name.

## Merge fields

Use `{FIRSTNAME}` and `{LASTNAME}` where the person's name goes. Each board fills them its own way, and Tenure translates for you: Indeed uses its own candidate fields, PracticeLink broadcast email has no name fields so the greeting goes generic, and the database email fills the real name.

## The greeting

Physicians and surgeons are addressed as **"Hi Dr. {LASTNAME},"**. Nurse practitioners, physician assistants, nurses, and everyone else are addressed as **"Hi {FIRSTNAME},"**. The AI draft follows this from the profession and title you gave; if you write the message yourself, use the same convention.

## Generate with AI

Click **Generate with AI** and Tenure writes a subject line and message from the role: the strongest concrete fact first (pay, schedule, "no call"), one or two lines on the role using only facts you gave, one closing ask the person can answer in a sentence, and a sign-off with your first name. The company always speaks as "we". Nothing is invented: if you did not give pay, the draft does not name a number. Click **Rewrite with AI** to try again after changing the details, or edit the text directly.

You need a role title before the draft can be written.

## Preview on each channel

**Preview on each channel** shows the exact subject and message as each channel will send it, with notes on the differences. Read it as the candidate would before you start.

## What converts

From Tenure's own sourcing: lead with the number, keep it under 90 words, ask for one thing ("Are you open to a role in Austin?", "Reply with the states you hold licenses in" for a multi-state or locums role), and never open with the company or a compliment.